Last updated: October 21, 2026
optimization.pk (“we”, “us”, “our”) is an SEO, AEO and GEO company based in Park View City, Lahore, Pakistan. This policy explains what information we collect when you visit optimization.pk or work with us, and how we use it.
1. Information we collect
Information you give us
- Your name, email, phone/WhatsApp number, business name and website URL when you fill in a form, book a call, or message us
- Project details you share, such as goals, target keywords, competitors and budget
- Billing details needed to issue invoices. We don’t store card or bank account numbers on our website.
Information collected automatically
- Your IP address, browser, device type, pages visited, time on site, and referring source
- Cookies and similar technologies from tools we use, including Google Analytics 4, Google Search Console, Google Ads, Meta Pixel and Microsoft Clarity. Clarity may record anonymised session interactions such as clicks and scrolls.
Client account access
When you hire us, you may give us access to your website, Google Analytics, Search Console, Google Business Profile or similar accounts. We use this access only to deliver the services you’ve paid for.
2. How we use your information
- To reply to your enquiries and send proposals
- To deliver, report on and improve our SEO services
- To send invoices and service updates
- To analyse website traffic and improve our site
- To run and measure ads (Google, Meta, TikTok) and show relevant ads to past visitors
- To send occasional updates or offers. You can opt out at any time.
3. Sharing your information
We don’t sell your personal information. We only share it:
- With trusted tools and service providers that help us run our business, such as hosting, analytics, ad platforms, email and project management tools
- With team members and contractors working on your project, under confidentiality
- When required by law or to protect our legal rights
4. Cookies
You can block or delete cookies in your browser settings. Some parts of the site may not work properly without them.
5. Data security
We take reasonable steps to protect your information, including secure hosting, limited team access, and removing account access when a project ends. No online system is 100% secure, so we can’t guarantee absolute security.
6. Data retention
We keep enquiry and client records for as long as needed to provide services, meet legal and accounting requirements, and resolve disputes. After that, we delete them or make them anonymous.
7. Your rights
You can ask us to:
- Access the personal information we hold about you
- Correct or delete it
- Stop sending you marketing messages
Email contact@optimization.pk to make a request.
8. Third-party links
Our site and reports may link to other websites. We’re not responsible for their privacy practices.
9. Children
Our services are for businesses. We don’t knowingly collect information from anyone under 18.
10. Changes to this policy
We may update this policy from time to time. The “Last updated” date will show when it last changed.
11. Contact us
optimization.pk, Park View City, Lahore, Pakistan
Email: contact@optimization.pk
WhatsApp: 0306-0985985